fashion; trend; vogue; prevalence (of a disease); epidemic
benefit; use; good; profit; gains
use; utilization; utilisation; application
in the first place; to begin with; after all; anyway; beginning; start
snugly; cosily; carefree; easily; freshly made and still warm; imprudently
weight; weight (e.g. of someone's words); burden; importance; significance
zero; 0; nought; nothing; zilch
energy conservation; economical use of energy
household (electrical) appliances; home appliances; consumer electronics
something or other; this and that; one thing this, another thing that; blah blah blah
publicity; advertisement; advertising; propaganda
electricity; (electric) light
how (beautiful, etc.); what a ...; nothing worth mentioning; nothing special; of what name
to be effective; to take effect; to work; to function well; to be possible (to do, use, etc.); to be able to
bread; (sweet) pastry; staff of life; one's bread
confections; sweets; candy; cake
clothes (esp. Western clothes); counter for doses of medicine, gulps of tea, drags of a cigarette, etc.
close (e.g. in terms of relationship); intimate
(approximate) time; around; suitable time (or condition); time of year; season
courage; bravery; valour; valor; nerve; boldness
to feel right; to sit well with one; to be happy about; to suit to a T; to fit well together
to be to the point; to hit the mark; to be relevant
understanding; comprehension; appreciation; sympathy
to grow timid; to cower; to become perverse; to become contrary; to be cramped; to be constrained
ogre; demon; spirit of a deceased person; ogre-like person (i.e. fierce, relentless, merciless, etc.); it (in a game of tag, hide-and-seek, etc.); Chinese "ghost" constellation (one of the 28 mansions); very
devil; demon; Satan; the Devil; Māra; evil spirits or forces that hinder one's path to enlightenment
(school) girlish taste (for things that are sweet, cute, romantic, etc.); interest in young girls (rather than adult women)
chopping board; cutting board
to be inferior to; to be less good at; to fall behind
self-deprecating routine; self-deprecating joke
black; black (coffee); without cream or milk; exploitative (esp. of employees); overly harsh; boldface
both sides; two sides; double-sided
departure; departing (from ...); sending; sent (by ...); engine; counter for gunshots, bursts of gas, etc.
heavenly nymph; celestial maiden; beautiful and kind woman
angel's raiment; robe of feathers; wings of birds or insects; plumage of birds; type of bug