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炎えん上じょうマーケティング
Meanings
Noun
1. outrage marketing (deliberately stirring up controversy to generate publicity); shock advertising
Kanji used
炎
intense flame
上
above
Used in: 6
Composed of
going up in flames; destruction by fire (esp. of a large building); stirring up a storm of criticism online (of an article, tweet, statement, etc.); becoming the target of an Internet pitchfork mob