goal; target; aim; mark; sign; landmark
standard; criterion; norm; average; the norm; the ordinary
specimen; sample; (classic) example; type; sample
sign; mark; marker; marker
elevation; height above sea level
standard; average; typical; normal
title; index; heading; headline; caption
stone signpost; milepost; boundary stone; stone marker (benchmark, triangulation pillar, etc.)
station sign; station nameplate
marker; signpost; guide pole; levelling pole (surveying)
marking; mark; subject (of memo, email, etc.); title
outward sign; symbol (of something abstract); emblem; distinguishing mark; diagnostic character
standing for; advocating; championing; professing (to be)
entry heading; access point
boundary mark (on land or water)
license plate for registered vehicles (i.e. compact car or larger)
signpost; regulation sign
characteristic (of a ring or field in algebra)
license plate for small vehicles (e.g. subcompact car, motorcycle)
water level marker; staff gauge
name post outside a shrine (usu. a stone pillar)
survey marker; station marker
nectar guide; pollen guide; flower guide