goal;  target;  aim;  mark;  sign;  landmark
 example;  specimen;  sample
 elevation;  height above sea level
 standard;  standardized;  average;  normal;  ordinary
 standing for;  advocating;  championing;  professing (to be)
 stone signpost;  milepost;  boundary stone;  stone marker (benchmark, triangulation pillar, etc.)
 marker;  signpost;  guide pole;  levelling pole (surveying)
 subject (of memo, email, etc.);  title
 entry heading;  access point
 signpost;  regulation sign
 license plate for registered vehicles (i.e. compact car or larger)
 survey marker;  station marker
 boundary mark (on land or water)
 characteristic (of a ring or field in algebra)
 license plate for small vehicles (e.g. subcompact car, motorcycle)
 name post outside a shrine (usu. a stone pillar)
 water level marker;  staff gauge