goal; target; aim; mark; sign; landmark
specimen; sample; (classic) example; type; sample
elevation; height above sea level
standard; criterion; norm; average; the norm; the ordinary
sign; mark; marker; marker
standard; average; typical; normal
standing for; advocating; championing; professing (to be)
stone signpost; milepost; boundary stone; stone marker (benchmark, triangulation pillar, etc.)
station sign; station nameplate
marker; signpost; guide pole; levelling pole (surveying)
marking; mark; subject (of memo, email, etc.); title
entry heading; access point
signpost; regulation sign
license plate for registered vehicles (i.e. compact car or larger)
boundary mark (on land or water)
characteristic (of a ring or field in algebra)
license plate for small vehicles (e.g. subcompact car, motorcycle)
name post outside a shrine (usu. a stone pillar)
water level marker; staff gauge
survey marker; station marker
nectar guide; pollen guide; flower guide