Verb (5-dan, る, transitive)
1.  to give one's name (as);  to introduce oneself (as)
2.  to claim to be;  to call oneself;  to wear the title of
3.  to reveal oneself (as);  to admit to being
Verb (5-dan, る, transitive)
4.  to adopt as one's name;  to take (a name)
Archaic
Verb (5-dan, る, intransitive)
5.  to call out the goods one is selling