popular (among the general public);  populist;  plebian;  low-brow;  widely liked
 cheap restaurant;  eating place (house)
 popularization;  popularisation
 ordinary people;  general public;  public at large
 mass culture;  pop culture;  popular culture;  culture of the people (as opposed to the elite)
 down-market;  popular;  mass-market
 novel for the masses;  popular fiction;  pulp
 mass-market newspaper;  tabloid newspaper
 popular entertainment;  mass entertainment;  public amusement
 mass movement;  popular movement
 low-cost car designed for the mass market;  economy car;  popular car
 Socialist Masses Party (1932-1940)
 to sell out to the masses
 mass (labor) negotiation;  mass bargaining session;  public negotiation
 (adopting) a popular line;  (taking) a populist line