Noun
Verb (する, transitive)
1. appeal (e.g. for peace); plea; request
Noun
Verb (する, intransitive)
2. appeal (of something); attractiveness; allure
Noun
Verb (する, transitive)
Sports
3. appeal (to the referee)
4. emphasizing; calling attention to; making a display of; showing off; playing up; touting; using as a selling point; pitch